Branding is very similar to advertising but at a deeper level. Branding is about encouraging a potential customer to seriously consider a product by the fact that the said product is uniquely different and better than its competitors. In the current “market place” where there are so many products to choose from, it can get quite competitive, thus attracting the customer to stay loyal or consider and an alternative product is very important.
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Did you know that webinars are being ranked consistently by experts around the web as one of the top ways to present information? The webinar has become such a model to success partly because it is (kind of) new and partly because the way webinars are designed promotes good communication between speaker and listeners.
