One of the biggest mistakes that I've seen email marketers make is in creating mass mailing lists that are filled with buyers from many different markets. Sure, you could make a few bucks from these lists but chances are, your message will end up lost in translation, especially if you are unable to carry a consistent theme throughout your campaigns.

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This is a 10-part ecourse that goes over the subject of live demostrations. Live demos provide a great way to interact with and educate potential customers. However, can you go overboard? As long as you are reasonable, you really can't go wrong with how many live demos you have. In other words, you should have live demos as often as possible. However, if you struggle to get an audience and most of your presentations run without anyone watching, then it might be a better idea to pull back. Live demos should be focused around your audience and if no one is showing up, you need to look into creating a better marketing strategy. On the other hand, if you don't struggle with getting viewers, then this is another indication to keep having the live demos.

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