The Origin of the "I Don’t Have Money" Excuse The origin of the phrase "I don't have any money" can be traced back to a time when nancial conversations were often laden with shame and stigma. Entrepreneurs would be eager to present their ideas and innovations, only to be met with the defensive retort from potential buyers, who would dismiss them with this age-old excuse. This defensive mechanism serves not just as a barrier to sales but also as a reection of deeper psychological patterns that have emerged in the marketplace. Understanding this origin is crucial for any entrepreneur looking to navigate and dismantle these deceptive barriers.

One of the biggest mistakes that I've seen email marketers make is in creating mass mailing lists that are filled with buyers from many different markets. Sure, you could make a few bucks from these lists but chances are, your message will end up lost in translation, especially if you are unable to carry a consistent theme throughout your campaigns.

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