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A business owner’s most important asset today is their customer email list. A healthy email list will ensure healthy profits. In fact, marketers report earning 38 to 40 dollars for every dollar they spend on email marketing. Using lead magnets to incentivize your ideal customer to sign up for your list is a classic and effective way to grow your list. The value exchange is considered fair and reasonable to the customer. The list provides demographic data and an audience to whom you’ll market your solutions.

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